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Market Plan enables a pharmacy chain to benchmark its customer base against peers in local markets. Gaining a comprehensive understanding of the demographic, therapeutic, and drug-utilization profiles of your customer base and the surrounding area will help you with marketing and strategic planning.
Market Plan includes the following:
Age & Gender Reports
- Provides insight into how a pharmacy’s business is broken down by pay type compared to other classes of trade.
- What age groups are driving everyone’s overall Rx per patient?
- Using age and gender you can weight the averages to determine which age groups are driving the overall numbers.
Disease State Reports
- Answers such questions as: Has cough/cold season begun? Has it peaked? Are we experiencing the same trends as others? Is cough/cold stronger in a particular region or state?
Market & Product-Level Reports
- Provides a view of the makeup of a pharmacy’s business versus the market by classes of trade. Report can also be done at the GPI2 level.
Patient Acute/Chronic Classification
- Compares acute and chronic script counts to similar classes of trade. Do your pharmacy’s acute scripts trend like the rest of the industry?
Plan-Level Report
- Provides understanding on how much business the pharmacy receives from a particular agency versus other classes of trade and indicates if there has been any change over time.
For more information, please contact us.
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