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Well-done e-mails have consistently proven to be outstanding marketing tools, and the best of these include information of immediate value to the consumer. In the pharmaceutical arena, many products are seasonal, such as allergy and cough-cold therapies, and e-mail campaigns for such products benefit from precisely timed transmission.
Sending e-mails too early, or too late, can mean a sales opportunity is missed. Sending e-mails to the wrong geographic area can be equally damaging to a campaign. SDI’s data-forecasting methods, proven over many years, permit media campaigns — and especially e-mail campaigns — to be on target with consumers. Data regarding local pollen conditions, for example, can be a highly useful trigger for e-mails promoting allergy products.
SDI’s cough-cold information is also invaluable, giving companies the ability to trigger e-mails to precisely target the areas most affected, where consumers are most likely to be spending on these products. Special offers can easily be incorporated into e-mails, providing a call to action and incentive to purchase.
SDI operates a robust and reliable e-mail system, sending out nearly 1 million e-mails in a typical week — all driven by SDI’s triggering data sets.
For more information, please contact us.
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