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With competition for access to physicians at an all-time high, specialty reps have become an increasingly important promotional resource for pharmaceutical companies. First published in 2000, this ongoing study provides critical benchmarking information on issues concerning the interaction of specialty reps and physicians.
The latest installment, Specialty Reps 2007, discusses how physician perceptions of, and relationships with, specialty reps changed since the publication of Specialty Reps 2005. The study also identifies factors that may influence physician prescribing. In addition, the 2007 version looks at data on medical science liaisons and their impact on physicians.
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