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Pharmaceutical Company Image is a comprehensive analysis of pharmaceutical company and industry image as perceived by key healthcare audiences. Results are derived from surveys of physicians in 27 specialties, as well as pharmacists, nurse practitioners, physician assistants, and consumers.
Companies are ranked on overall esteem and on 12 key attributes. The study also looks at opinions on a wide array of factors related to a company’s image. As the definitive source on how your firm is perceived in the marketplace, Pharmaceutical Company Image can form the basis for action plans to improve image with key customers, thereby influencing prescribing behavior.
Pharmaceutical Company Image 2008 was published in June 2008; the next installment is scheduled to be published in June 2009.
For more information, please contact us.
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