SDI - Market Research Audits - Nurse Practitioner/Physician Assistant Audit (NP/PA)

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Nurse Practitioner/Physician Assistant Audit (NP/PA)

Available since January 2000, NP/PA tracks sales call and detail activity to nurse practitioners and physician assistants, two of today's fastest-growing prescriber segments. In addition to tracking call and detail volume, NP/PA monitors details where samples have been left, time spent detailing, detail themes, competitive messages, and more. NP/PA detail data can easily be integrated with PSA/HPSA detailing information to provide a complete picture of competitive personal selling by pharmaceutical companies. Data are delivered monthly via the Report Generator™.

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