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This unique audit has tracked event activity since 1993, providing the pharmaceutical industry with competitive intelligence and self-monitoring capabilities. PMEA tracks event volume, spending, attendees, and topics across all therapeutic classes, corporations, and brands. Types of meetings covered include CME and non-CME events, promotional dinner programs, peer influence groups, large-group meetings, symposia, third-party marketing events, teleconferences, videoconferences, and more. Reasons for electing to accept or decline meeting invitations are captured, along with physicians' evaluation of the events, recollection of promotional themes, and anticipated impact on prescribing. Data are available through SDI's Report Generator™ software as well as quarterly CD-ROM summary reports.
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