Medicare Part D strategists involved with Medicare Part D contracting, as well as market researchers responsible for keeping abreast of developments within the Medicare and commercial third-party arenas, will benefit from this report. Over 80 managed care executives from Part D payers were surveyed on contracting, value-added programs, and the coverage gap. The report includes a case study on the proton pump inhibitor market. The case study highlights new dynamics associated with Medicare Part D by using longitudinal patient data metrics.

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