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Launched in 2002, SDI's ePromotion Audit was the first in the industry to monitor and track online pharmaceutical promotion to physicians. The audit provides competitive insight into ePromotion activities across the pharmaceutical industry at the company, therapeutic class, and product levels. Clients gain valuable insight into the strategies their competitors are using with ePromotion, the types of ePromotion activities being used, and the audiences being reached. Data are updated monthly and are available through SDI's Report Generator™.
All ePromotion Audit clients also receive SDI's ePromotion Annual Study. This study provides qualitative data to complement the ePromotion Audit. It includes insight into physicians' use of the Internet, participation in ePromotion in relation to face-to-face promotion, current and future participation in ePromotion, and attitudes about ePromotion.
For more information, please contact us.
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