SDI - Market Research Audits - Direct-to-Consumer Advertising Audit (DTCA)

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Direct-to-Consumer Advertising Audit (DTCA)

Spending on direct-to-consumer advertising has been climbing yearly since the FDA relaxed its guidelines in 1997. SDI's DTCA provides competitive benchmarking information for advertising expenditures across 14 types of media for all products, therapeutic classes, and corporations.

DTCA clients also have access to our DTC Ad Browser. The Ad Browser provides color images of DTC print ads for all corporations and prescription products. Clients can view competitors' ad campaigns to examine themes and campaign changes.

Expenditure data and the Ad Browser can be integrated with SDI's other promotional audit data and are available monthly through SDI's Report Generator™ software.

For more information, please contact us.